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a look at what these poor survivors have been through. |
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us as we feel their pain and offer them some soothing
advice. |
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" We
used the same exhibit house for years. But when I called
to gear up for our biggest show of the year, they were
in Chapter 11. That meant everything we had in their
warehouse every single booth and display our
company owns was locked up while the situation
was being resolved. It's been months and I still
can't get anything
out!" –Renting
and raving in Georgia
Dear
Renting,
Who needs surprises whether it's hiring an exhibit house
or marrying a multi-millionaire
on national TV? Now you know why we let people know that we carry NO
debt, and have one of the
highest credit ratings in the industry.
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" The
product manager who booked show space on his own
didn't know any better. He's new, inexperienced, and
the CEOs
son. Needless to say, the booth was already scheduled
for that week. All our exhibit house could suggest
was a crummy generic rental or a high-priced duplicate."
– Looking for a
job instead of looking good
Dear Looking,
If you'd used Berm, we would have made sure you had a super solution. Like
another tragic saga we can think of, it could have been the start of a beautiful
friendship.
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"
The
agency came up with a great idea for an interactive kiosk,
so I let them take care of the whole thing. You haven't
lived until you've tried to find six Macintosh-compatible
15" LCD monitors on a Sunday morning. Putting
the "no" back in techno
Dear
No,
Let's face it. Agency types are not known for their exacting attention to detail.
Next time, let the agency focus on the big idea, and make sure you have a company
like Berm to sweat the small stuff. |
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